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Framing

The selection of words, images, and context that shape how a reader interprets an event — distinct from the underlying facts.

Framing is the most common form of media bias because it's the cheapest. "Tax cut" vs "tax break for the rich" describe the same policy with different worldviews baked in. "Protest" vs "riot" describe the same event. Framing operates through word choice, headline emphasis, image selection, source order, and what gets quoted as fact versus what gets a hedge. Skilled reading involves spotting the framing and asking what the opposite-side framing would be. See also: loaded language, media bias, steel-manning.

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